HAHN & KUEKEN is an international freight company with a long history. This is now represented by the new word mark which expresses stability and reliability. Both qualities that are indispensable on long transport routes.
The logo itself, which is made up of the letters H and K and symbolizes stacked containers, fits perfectly into the new CI of the brand and into the values for which the company is known.
Helvetica Neue, as a font, speaks for itself and continues the characteristics of the company, which are already found in the logo and CI. As a new interpretation of a design classic, it stands for what HAHN & KUEKEN is all about as a company.
The color ultramarine blue was chosen because it stands for prudence, objectivity, neutrality and clarity. It is defined as a RAL color in order to easily pass it on to transport partners and manufacturers of containers and the like to ensure uniformity. In combination with a neutral white, a distinctive brand can be defined that stands out even when surrounded by others.
